Write a compelling elevator pitch
  • Updated on 02 Jul 2019
  • Print
  • Share

Write a compelling elevator pitch

  • Print
  • Share

"Tell me about yourself"

"What do you do?"

"What makes your product different?"

If these questions force you to pause, or you don’t feel confident about your ability to convert these inquiries into genuine interest, then you should work on crafting an elevator pitch.

A good idea may be the start of a big venture, but you—the entrepreneur behind it—are the one responsible for evangelizing your idea and getting others excited about your vision.

A carefully crafted pitch delivers your unique value proposition, anticipates questions before they come up and lets you start strong without tripping over “umm's” and “uhh's” scrambling for an answer.

The ideal pitch should aim to be under 30 seconds, around 75 words, and can be easily adapted, made longer or shorter for different contexts, with the ultimate goal of creating opportunities.

A simple and effective template

Template:

My name is [YOUR NAME], founder of [YOUR COMPANY]. We offer [PRODUCT/SERVICE] for [TARGET MARKET] to [VALUE PROPOSITION].

Unlike [THE COMPETITION], we [KEY DIFFERENTIATOR]. And we recently [RECENT MILESTONE].

[CALL to ACTION]

Example:

My name is Braveen Kumar, a writer at Shopify. We offer a platform that enables both the early entrepreneur and the large enterprise to build and run their own stores.

Unlike most marketplaces where you can sell your products, Shopify lets you build and brand your own online store with the tools to sell across a variety of channels, manage inventory, start small and scale fast.

Today, over 500,000 entrepreneurs use Shopify to power their businesses.

If you've got a product to sell, visit Shopify.com to start your 14-day free trial.

Source
Was this article helpful?