Understand your customer
- Updated on 17 Jan 2019
Early in your startup's journey, your goal is to get a validated business model by getting out of the building and interviewing customers. This activity will help you find out how to effectively reach your ideal customers and is called customer discovery.
A startup is a temporary organization designed to search for a repeatable and scalable business model. — Steve Blank
In other words, you should function as a learning organization whose goal is not to sell but to acquire as much unbiased information as possible to avoid spending time, money and resources on something that will not work.
In Understand your customer we've compiled the best practices for you to extract the most insight from your customer discovery.