Break down the customer journey
- Updated on 24 Jan 2020
The more you understand about your customer, the better. Once you know who your customer is, it is important to understand what they do, and how you can fit into their world.
Customers will interact with your company in 2 main moments: when they are trying to find a solution to a specific problem, when they are actually solving the problem. If you can understand a typical customer "journey" during those two moments, you will be better set up to both find and sell to, and then build a superior solution for your future customer.
Using a template can help you and your team write down your assumptions (hypotheses!) about a typical customer journey and start to testing these assumptions, to be able to get to a better customer-centric solution.