Defining your Customer Journey Map
- Updated on 20 Jun 2019
Rather than simply describing how your Persona will use your product, you should also detail how the end user determines they have a need for your product. Then determine how they acquire your product and ultimately how you will get paid for your product. You will start by mapping out the process from beginning to end for your Persona and then check to see if it is consistent with other potential customers as well. The easiest way to start is by mapping out how your Persona uses the product once it is acquired. From there, map out the acquisition and post-acquisition support cases.
Often this process reveals large assumptions about your experience forcing you to think from a high-level. Revealing these assumptions early on will allow you to rapidly test these ideas with your customers to gain critical feedback. Using a template can help you and your get aligned around your customer's journey.